This is DICE

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We’re on a mission to get people out more.

When people go out more, venues become packed, artists get paid more, and fans pay a fair ticket price. Getting out more makes people happier. It lets us fully experience the city we live in. It connects us to a community. And it gives us memories that last. This is why DICE exists.

Because of this, we’ve recreated our brand to more accurately represent us and our community of fans. The fans have been at the core of our business since day one – and now they’re firmly at the core of our brand too.

Vibrations

Our Vibrations bring the flow of energy that moves between every fan at a show into the heart of our brand.

The Vibrations work on a scale of frequency, allowing us to represent the right level of energy for any show.

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Colour

Our colour palette works with the Vibrations in specific combinations to keep the energy high or bring it back down.

#FF1C5E

#C900FF

#00D8AF

#F4F800

#0000FF

#000000

Voice

Friendly, knowledgeable and passionate, we speak like a fan. We keep things short and sharp, and we’re always straight-talking and relatable – just like these guys.

Typography

Two font families. Loads of variation.

Favorit’s① classic-yet-modern grotesque form, subtle oddities and flexibility made it feel right at home at DICE.

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Times New Roman② is a neglected beauty. Everyone who’s ever bought a computer since the 80s has used it. Let’s make it sing.

Public Records(NYC)

We bring the energy of the fan into our type through five specific treatments.

Image

Our photography and video shows what it actually looks like to be a fan in the room – the energy, intimacy and humanity of a bunch of people all connected by the same experience.

No hands in the air and no played-out posing.